I run Meta ad campaigns that bring chiropractors a steady flow of booked new patients. Not clicks. Not junk leads. For one chiropractic chain I brought cost per lead from $615 to $330. Across every chiropractic client, I have generated more than 10,000 patient leads.
I took over a multi-location chiropractic chain running a cost per lead of $615. Here is what rebuilding the account looked like.
I rebuilt the full campaign structure — new TOFU/MOFU segmentation, tightened targeting across every location, and added English and Spanish creative. On the same budget, cost per lead dropped from $615 to $330 — a 46% cut — and lead volume nearly doubled.
Your face and your story do the selling. The funnel does the filtering, so your front desk only ever talks to real prospects.
Campaign structure engineered for booked-patient volume, not cheap clicks — with a funnel that gets cheaper as it learns.
Doubling the addressable local market with multi-language creative most clinics ignore. It's where the cheapest leads hide.
Ads led by your face and your clinic. People buy the person — response rates climb when the doctor is on screen.
One clean structure across every location, so you see cost per lead per site instead of one blurry number.
Qualifying questions and offer framing that filter out tire-kickers before they ever reach your front desk.
No juniors, no handoffs. The person who gets these results is the person running yours.
I look at your spend, competitors, and local demand — and tell you straight what's achievable.
Structure, targeting, and creative built around you and every location, English and Spanish.
Live campaigns feeding real leads, with the funnel structured to drop cost per lead as it optimizes.
Weekly optimization. Budget behind the winners, cut what doesn't convert. All managed personally.

I built and sold two 7-figure eCommerce brands before I ever took a client. That operator obsession with cost-per-acquisition is exactly what a multi-location clinic needs. When you hire me, you get me — not a junior learning on your budget.
“We'd been through two agencies before Tal and mostly got junk leads that never booked. Within the first month our cost per lead dropped and, more importantly, the people actually showed up. My front desk finally has a full schedule to work with.”
“Tal added Spanish campaigns we'd never even considered and it opened up a whole part of our community. New-patient numbers are the best they've been in years — and he runs it all himself. I always talk to Tal, never an account manager.”
“Running ads across four locations used to be chaos. Tal built one clean system and I can finally see what each office is paying per new patient. Cost per lead is less than half what it was, and he tells me straight what's working and what isn't.”
How chiropractors find patients with paid ads — and how I do it.
With a proper lead-generation funnel, not boosted posts. I build Meta campaigns around the doctor and the clinic, filter out tire-kickers with qualifying questions, and run English and Spanish creative to widen the local market. On one chain I brought cost per lead from $615 to $330, and across every chiropractic client I have generated more than 10,000 patient leads.
It depends on your market and offer, but the goal is a sustainable cost per booked patient. I have driven cost per lead as low as $195, and on one chain brought it from $615 to $330. I'll give you a realistic target for your market on a call — not a fantasy number.
Most agencies run generic lead-gen and hand your account to a junior. I specialize in chiropractic lead generation, manage every account personally, and have real multi-location results. For a clinic that wants booked patients rather than cheap clicks, a specialist is the better bet.
Yes. I build one clean structure across every location so you can see cost per lead per site instead of one blurry number, and I run English and Spanish creative to capture the whole local market.
Campaigns usually go live within a week and leads start from day one. The real gains — a falling cost per lead — compound over the first 60 to 90 days as the account optimizes.
Yes. I direct the static and video creative built around you and your clinic. People book the chiropractor, not the clinic, so putting the doctor on screen is part of what makes it work — and you don't need an in-house designer.
Tell me about your clinic and your goals. I'll tell you straight whether I can help and what it looks like.