What percentage of revenue should email bring in for a Shopify store?
For established brands with a solid Klaviyo setup, 20% to 30% of total revenue is a realistic range in my experience, and some brands go higher. Under 15% usually means flows are missing or underperforming. I have moved several brands from about 15% into the 30% range.
How much does a Klaviyo consultant cost?
An audit-only engagement is a fixed scope, and a full rebuild or ongoing management is a monthly retainer. For ad-hoc work my rate is $200/hr. The first call is free, and I will tell you on it whether the upside is worth paying for.
Which Klaviyo flows should every Shopify store have?
At minimum: welcome series, browse abandonment, cart abandonment, checkout abandonment, post-purchase, and win-back. Most products also benefit from a replenishment or cross-sell flow. Timing, segmentation and the offer in each email matter as much as having the flow.
Klaviyo agency or freelancer: which is better?
An agency gives you a team and process, but a junior often builds your flows. A senior freelancer gives you experienced hands on your account and one person accountable. I build and write the flows myself.
How long does it take to see results from a Klaviyo rebuild?
Rebuilt flows start producing revenue as soon as they go live, often within the first weeks. Moving email's share of total revenue takes a few months, as flows mature and the campaign calendar settles in.
Do you design the emails too?
Yes. I build custom-designed templates that stay editable in Klaviyo's drag-and-drop editor, so your team can update them without a developer.
Can you also run our paid ads?
Yes. I also run Meta ads and Google, and email works best when it is planned together with the ads that feed the list.
