Facebook & InstagramShopify & DTCManaged personally

A Meta ads consultant for Shopify, not another agency.

I run Facebook and Instagram ads for Shopify and DTC brands myself. No account managers, no juniors, no outsourced media buyers. Twenty years running my own stores means I manage your budget like it is my own money, and the results are on the dashboards below.

Book a free account review →Common questions

Free 60-minute call. I will look at your account live and tell you what I would change.

Tal Mor, Meta ads consultant for Shopify stores

Meta ROAS improvements · real accounts

1.16 → 2.331.60 → 2.383.52 → 5.84

1.36 → 1.79ROAS on the same budget

$500K+monthly ad spend managed

These are real clients. Happy to connect you so they can tell you the story firsthand.

What to look for in a Meta ads consultant for Shopify

Hire someone who touches your account personally, judges results on profit rather than platform ROAS, and can talk about creative and offers, not only audiences. Meta's targeting is now mostly automated, so the levers that move results are creative, offer, account structure and clean tracking.

That is how I work. I am a senior freelancer, not an agency, and I run every account myself. I have run Meta for my own stores for years and for Shopify and DTC brands across the US and Canada, with ROAS lifts like 1.16 to 2.33, 1.60 to 2.38 and 3.52 to 5.84 on real client accounts.

What I do inside your ad account

The same things I do on my own stores, every week.

◎

Audit & restructure

Every engagement starts with an audit before I touch a dollar of spend: structure, tracking, creative and offers.

★

Campaign structure that scales

Advantage+ and manual campaigns set up the way an operator runs their own budget, with clear rules for when to scale and when to cut.

1.16 → 2.33 ROAS

✎

Creative testing system

Hooks, statics, UGC and offers tested on a steady rhythm. On Meta today, creative is the targeting.

≡

Tracking you can trust

Pixel, Conversions API and Shopify set up properly, so the algorithm optimizes on real purchases.

Judged on margin, not vanity ROAS

I report on blended MER and contribution margin alongside platform ROAS, so growth is actually profitable.

↑

Google and email in sync

If you want, I also run Google Shopping and Klaviyo so the whole funnel pulls in one direction.

2× revenue, same MER

Agency, gig freelancer, or senior consultant?

What you actually get with each option.

	Agency	Gig freelancer	Me
Who touches your account	Often a junior media buyer	Whoever took the gig	Me, personally
Experience with real money	Varies by who is assigned	Usually limited	20 years on my own stores
Creative and offers	Separate team or extra fee	Rarely	Part of the job
What success means	Platform ROAS	Delivering the task	Profitable revenue, MER and margin
Proof	Case studies	Reviews	Live dashboards and clients you can call

How we start

Free account review

Sixty minutes, live in your ad account. You will see what I would change either way.

Full audit

Structure, tracking, creative, offers and margins, with a prioritized fix list.

Rebuild & test

I restructure the account and start a steady creative testing rhythm.

Scale on rules

Weekly optimization and one clear report tied to revenue, not vanity metrics.

I built two 7-figure brands before I took a client. When I say a decision protects margin, it is because I have made payroll from ROAS myself.

Mozaik Underwater Cameras, scaled to 7 figures and sold. Brillianteers, built to mid-7-figures in one of the most competitive niches online. Today I run Meta for a handful of brands across jewelry, medical, furniture and swimwear, with $500K+ a month in managed spend.

2× 7-figure brands builtBought & sold eComm businesses$500K+/mo ad spend managedUpwork Top Rated · 100% JSS20 years operating

What people say after working with me.

Upwork★ 5.0 from 9 reviews100% Job Success · 21 jobs

★★★★★

“Tal is an expert in his field, with an analytical, data-driven approach and industry awareness that sets him apart. After years of poor results with various ad agencies, Tal has been a breath of fresh air. His experience running his own e-commerce brands gives him a unique appreciation for the macro aspects of online business, which is hard to find elsewhere (trust me, we have tried!). If you need a dedicated eCommerce expert with in-depth digital marketing knowledge, Tal is your man.”

Sam

Client · eCommerce brand

★★★★★

“Tal is fantastic. Knowledgeable, helpful and very to the point. I have learned a lot during our coaching sessions that I believe will genuinely set us up for success across email marketing, as well as Meta and Google ads. Tal has always been willing to answer questions outside of our sessions and offer extra support during difficult times for sales. I'd recommend Tal to anyone looking for a seasoned professional who genuinely cares.”

Kat

Coaching client

★★★★★

“We had the pleasure of working with Tal to launch and test our Meta ad campaigns, and the results have been outstanding. From the moment he joined, it was clear we were working with a true expert in eCommerce marketing. He conducted a thorough audit, refined our targeting, optimized creatives, and structured our campaigns for maximum efficiency — measurable improvements while keeping our media budget stable. If you're looking for a consultant who genuinely cares about your business and delivers real results, Tal is the person to hire.”

Meta Ad Buyer Consultant

Upwork · 5.0 · Dec 2024 – Feb 2025

Questions people ask about Meta ads for Shopify

The ones I hear on almost every first call.

How much does a Meta ads consultant cost for a Shopify store?

Ongoing management is a monthly retainer, scoped after an audit based on spend and how much creative work is involved. For ad-hoc work and audits my rate is $200/hr. Hiring a consultant usually makes sense once you are spending at least a few thousand dollars a month on Meta.

Should I hire a freelancer or an agency for Facebook ads?

An agency gives you a team, but often a junior runs your account. A gig freelancer is cheap but rarely senior. A senior freelancer gives you agency-level experience with one person accountable. If you want someone who has spent their own money on Meta running your account, hire a senior freelancer.

What ROAS should a Shopify store expect from Meta ads?

There is no universal number. The right target comes from your margins: work out your break-even ROAS, then aim above it on a blended basis. A 2.0 ROAS can be very profitable for one brand and a loss for another. I set targets from your contribution margin, not industry averages.

Do you handle the ad creative too?

Yes. I write the hooks, angles and briefs, and produce statics in-house. For video and UGC I direct production with specialists I trust. Creative is part of the job, not an add-on.

Can you fix my tracking after iOS changes?

Yes. I set up the Meta pixel and Conversions API with Shopify properly, check event match quality and deduplication, and make sure the algorithm is optimizing on real purchases.

Do you also run Google Ads and email?

Yes. Many brands have me run Google Shopping and Klaviyo too, so ads and email work as one system. One client doubled revenue at the same marketing efficiency.

Do you work with brands outside the US?

I work with Shopify and DTC brands across the US and Canada. See my page for Canadian Shopify brands.

A Meta ads consultant for Shopify, not another agency.

What to look for in a Meta ads consultant for Shopify

What I do inside your ad account

Audit & restructure

Campaign structure that scales

Creative testing system

Tracking you can trust

Judged on margin, not vanity ROAS

Google and email in sync

I don't tell you it works. I show you.

Agency, gig freelancer, or senior consultant?

How we start

Free account review

Full audit

Rebuild & test

Scale on rules

What people say after working with me.

Questions people ask about Meta ads for Shopify

Other ways I can help

Full eCommerce management

Klaviyo consultant

Fractional eCommerce CMO

Get a free Meta account review.