I run my own store on WooCommerceMarketing, not developmentUS & Canada

A WooCommerce marketing consultant who runs his own Woo store.

Hoodie Lab, my custom apparel brand, runs on WooCommerce, so I deal with the same plugins, tracking quirks and feed headaches you do, every week. I run Meta ads, Google Shopping and Klaviyo for WooCommerce stores. Marketing only: I do not take development work.

Free 60-minute call. I will look at your tracking and ads live.
Tal Mor, WooCommerce marketing consultant
Meta ROAS improvements · real accounts
1.16 → 2.331.60 → 2.383.52 → 5.84
2× revenueat the same marketing efficiency
15% → 30%email share of revenue, in 5+ brands
These are real clients. Happy to connect you so they can tell you the story firsthand.

Looking for a WooCommerce marketing expert?

I help WooCommerce stores grow with Meta ads, Google Shopping and Klaviyo, and I run my own store, Hoodie Lab, on WooCommerce. I am a marketer, not a developer, and I work alongside your developer when something needs code.

WooCommerce gives you freedom, but marketing on it has traps Shopify stores rarely hit: tracking plugins that conflict, caching that breaks events, product feeds that need care, and email integrations that only half work. Most underperforming WooCommerce stores I see have a data problem before they have an ads problem.

What I do for WooCommerce stores

The marketing side, learned on my own WooCommerce store first.

≡

Tracking that actually works

Meta pixel and Conversions API, GA4 and Google Ads conversions on WooCommerce, checked against real orders so nothing is double-counted or missed.

★

Meta ads

Catalog sync for dynamic ads and a steady creative testing system, judged on margin, not platform ROAS.

1.16 → 2.33 Meta ROAS
◆

Google Shopping

A clean product feed from WooCommerce into Merchant Center, and Shopping or PMax campaigns that complement Meta.

2× revenue, same MER
✉

Klaviyo for WooCommerce

Klaviyo connected properly to WooCommerce, with welcome, browse, cart, checkout, post-purchase and win-back flows that sell.

15% → 30% of revenue
↑

Conversion basics

Speed, checkout friction and plugin bloat flagged from a marketing view, with clear notes for your developer.

◎

Mentorship

Weekly calls with someone who runs a WooCommerce store too, checking your calls on ads, email and growth.

How we start

01

Free strategy call

Sixty minutes on your store, tracking, ads and email.

02

Tracking & feed audit

The most common WooCommerce leaks first: pixels, conversions, feeds and email events.

03

Fix & launch

Clean data, then campaigns and flows built on it.

04

Run & report

Weekly optimization and one clear report tied to revenue.

Tal Mor
I do not just advise WooCommerce stores. I run one. Every fix I suggest, I have usually made on Hoodie Lab first.

Twenty years in eCommerce: Mozaik Underwater Cameras built to 7 figures and sold, Brillianteers built to mid-7-figures, and Hoodie Lab running on WooCommerce today. I manage $500K+ a month in ad spend across live accounts.

2× 7-figure brands builtBought & sold eComm businesses$500K+/mo ad spend managedUpwork Top Rated · 100% JSS20 years operating

What people say after working with me.

Upwork★ 5.0 from 9 reviews100% Job Success · 21 jobs
★★★★★

“Tal is an expert in his field, with an analytical, data-driven approach and industry awareness that sets him apart. After years of poor results with various ad agencies, Tal has been a breath of fresh air. His experience running his own e-commerce brands gives him a unique appreciation for the macro aspects of online business, which is hard to find elsewhere (trust me, we have tried!). If you need a dedicated eCommerce expert with in-depth digital marketing knowledge, Tal is your man.”

S
Sam
Client · eCommerce brand
★★★★★

“Tal is fantastic. Knowledgeable, helpful and very to the point. I have learned a lot during our coaching sessions that I believe will genuinely set us up for success across email marketing, as well as Meta and Google ads. Tal has always been willing to answer questions outside of our sessions and offer extra support during difficult times for sales. I'd recommend Tal to anyone looking for a seasoned professional who genuinely cares.”

K
Kat
Coaching client
★★★★★

“We had the pleasure of working with Tal to launch and test our Meta ad campaigns, and the results have been outstanding. From the moment he joined, it was clear we were working with a true expert in eCommerce marketing. He conducted a thorough audit, refined our targeting, optimized creatives, and structured our campaigns for maximum efficiency — measurable improvements while keeping our media budget stable. If you're looking for a consultant who genuinely cares about your business and delivers real results, Tal is the person to hire.”

M
Meta Ad Buyer Consultant
Upwork · 5.0 · Dec 2024 – Feb 2025

Questions WooCommerce store owners ask

What I hear most from merchants on WooCommerce.

Who is a good marketing consultant for a WooCommerce store?

Someone who knows the platform from the inside, not just Shopify. I run my own store, Hoodie Lab, on WooCommerce and manage Meta, Google and Klaviyo for WooCommerce brands. Marketing only, no development.

How do I set up Facebook ads tracking on WooCommerce correctly?

Use one well-configured setup for the Meta pixel plus Conversions API, not several overlapping plugins. Make sure caching does not block events, and check that purchases in Events Manager match real orders. Duplicate or missing purchase events are the most common problem I find.

Does Klaviyo work with WooCommerce?

Yes. Klaviyo integrates with WooCommerce for customer, order and browsing data. The usual gaps are missing events and flows that were never built out. I connect it properly and rebuild the core flows.

Can I run Google Shopping ads from WooCommerce?

Yes. You send a product feed from WooCommerce to Google Merchant Center and run Shopping or Performance Max campaigns from it. Feed quality, titles and attributes, decides a lot of the performance.

Is WooCommerce worse than Shopify for marketing?

Not worse, just more hands-on. You get more control and lower platform fees, but tracking, feeds and integrations need more care. Set up properly, WooCommerce stores can market just as well.

Do you do WooCommerce development?

No. I handle marketing: tracking, ads, feeds, email and conversion recommendations. Anything that needs code goes to your developer, with clear notes from me.

Other ways I can help

Same operator behind all of it. Pick what fits where you are.

Talk to someone who runs a Woo store too.

Sixty minutes, one-on-one, no obligation. Bring your store and your numbers.

Free strategy call60 min · no pitch
Book →