What is a fractional eCommerce CMO?
A senior marketing leader who works with your brand part-time on a retainer. They own the marketing plan, budget and results without the cost of a full-time executive. I do this for Shopify and DTC brands, and unlike most fractional CMOs I also run the ads and email myself.
How much does a fractional CMO cost for an eCommerce brand?
Most fractional CMOs work on a monthly retainer. I scope mine after a free audit call, based on how much I run hands-on versus advise. For ad-hoc work my rate is $200/hr. Compared with a full-time CMO salary plus an agency retainer, it is usually a fraction of the cost.
Should a Shopify brand hire a fractional CMO or a marketing agency?
An agency is good at running one channel. A fractional CMO is accountable for the whole picture: which channel gets the next dollar, how ads and email work together, and whether growth is actually profitable. If you want one senior person owning results, go fractional. With me you get both, because I also do the execution.
When does a DTC brand need a fractional CMO?
Usually when revenue is growing but nobody senior owns marketing: the founder is stretched, results swing month to month, and agencies report good platform numbers while the bank account says otherwise. That is the point where an experienced operator pays for themselves.
Do you work with Canadian brands?
Yes. I work with Shopify and DTC brands across the US and Canada, on North American business hours. See my page for Canadian Shopify brands.
Can you manage our existing agency or freelancers?
Yes. I can direct your current agency, designers and freelancers, set their priorities and hold them to results, or take channels in-house to me where that is cheaper and faster.
How fast can you start?
It starts with a free 60-minute call. If it is a fit, the audit usually begins within a couple of weeks, depending on availability. I take a small number of brands at a time on purpose.
