Most good marketers have never touched Magento, and most Magento experts are developers, not marketers. I am the rare overlap: 20 years in eCommerce, running Meta ads, Google Shopping and Klaviyo, with real hands-on Magento knowledge. And if you are thinking of moving to Shopify, I handle the marketing side so you do not lose traffic, tracking or revenue on the way.

I help Magento and Adobe Commerce stores grow with Meta ads, Google Shopping and Klaviyo, and I handle the marketing side of moving from Magento to Shopify. I am not a developer and I do not take development work. I work alongside your developer or agency so the marketing actually works on your platform.
Magento stores tend to have the same marketing problems: tracking that broke during an upgrade, product feeds that drifted, extensions that double-count purchases, and email that never got connected properly. These are fixable, and fixing them is often worth more than any new campaign.
The marketing side only. I work alongside your developer or agency, never instead of them.
Meta pixel and Conversions API, GA4 and Google Ads conversions checked end to end, so purchases are counted once and correctly.
Catalog sync, dynamic product ads and a creative testing system built around your margins.
1.16 → 2.33 Meta ROASClean product feeds from Magento into Merchant Center, with titles and attributes that match how people search.
2× revenue, same MERKlaviyo connected properly to Magento, with the core flows rebuilt: welcome, browse, cart, checkout, post-purchase and win-back.
15% → 30% of revenueThe marketing plan for a migration: SEO redirects and rankings, pixels and conversions, Klaviyo data and flows, and ad accounts that keep learning.
An honest read on your Magento store, your agency and whether a migration is worth it for you.
A marketing view, not a sales pitch. Both can be the right answer.
| Stay on Magento | Move to Shopify | Where I help | |
|---|---|---|---|
| Best when | Complex catalog, B2B, custom logic already paid for | You want speed, apps and lower maintenance | Deciding with real numbers |
| Marketing risk | Tracking and feeds drift as extensions age | Lost rankings, broken tracking, cold ad accounts | Protecting traffic and data |
| Klaviyo works well with the right setup | Klaviyo is native and simpler | Moving lists and flows cleanly | |
| Ads | Works, but needs clean feeds and tracking | Easier catalog and pixel setup | Keeping ad accounts learning |
Sixty minutes on your store, tracking, ads and email.
Tracking, feeds, ads and Klaviyo checked against what your Magento setup is actually sending.
I fix what leaks and run or advise on Meta, Google and email.
If Shopify is the right move, a marketing checklist your developer and I execute together.

I have spent 20 years in eCommerce, built Mozaik Underwater Cameras to 7 figures and sold it, and built Brillianteers to mid-7-figures. I manage $500K+ a month in ad spend across live accounts, on Magento, Shopify and WooCommerce.
“Tal is an expert in his field, with an analytical, data-driven approach and industry awareness that sets him apart. After years of poor results with various ad agencies, Tal has been a breath of fresh air. His experience running his own e-commerce brands gives him a unique appreciation for the macro aspects of online business, which is hard to find elsewhere (trust me, we have tried!). If you need a dedicated eCommerce expert with in-depth digital marketing knowledge, Tal is your man.”
“Tal is fantastic. Knowledgeable, helpful and very to the point. I have learned a lot during our coaching sessions that I believe will genuinely set us up for success across email marketing, as well as Meta and Google ads. Tal has always been willing to answer questions outside of our sessions and offer extra support during difficult times for sales. I'd recommend Tal to anyone looking for a seasoned professional who genuinely cares.”
“We had the pleasure of working with Tal to launch and test our Meta ad campaigns, and the results have been outstanding. From the moment he joined, it was clear we were working with a true expert in eCommerce marketing. He conducted a thorough audit, refined our targeting, optimized creatives, and structured our campaigns for maximum efficiency — measurable improvements while keeping our media budget stable. If you're looking for a consultant who genuinely cares about your business and delivers real results, Tal is the person to hire.”
The ones I hear most from merchants on Magento.
It is hard: most marketers only know Shopify, and most Magento specialists are developers. I am a marketer with hands-on Magento knowledge. I run Meta, Google and Klaviyo for Magento and Adobe Commerce stores and work alongside your developer.
Yes, once the foundations are right: a pixel and Conversions API that count purchases once, and a clean product catalog for dynamic ads. Most underperforming Magento ad accounts I see have a tracking or feed problem first, not a creative problem.
Yes. Klaviyo integrates with Magento and Adobe Commerce. The common issues are incomplete event tracking and flows that were never built out. I connect it properly and rebuild the core flows.
It depends on your catalog, custom features and costs. For many small and mid-size stores, Shopify means lower maintenance and easier marketing. For complex B2B or heavily customized stores, staying can make sense. I give you a marketing view of the trade-offs with your real numbers.
Map and 301-redirect every important URL, keep titles and content on pages that rank, set up tracking and Conversions API before launch, move Klaviyo data and flows, and keep ad campaigns running so they do not lose their learning. I own that marketing checklist while your developer does the build.
No. I am a marketer. I handle tracking, ads, feeds, email and the marketing plan, and work with your developer or agency on anything that needs code.
Same operator behind all of it. Pick what fits where you are.
Facebook and Instagram ads run personally by a senior operator. Real ROAS lifts, real dashboards.
Meta ads →Audits and flow rebuilds that have taken email from about 15% to the 30% range of revenue.
Klaviyo →Ads, tracking and email for WooCommerce stores, from someone who runs his own store on it.
WooCommerce →Sixty minutes, one-on-one, no obligation. Bring your store and your numbers.