★ 5.0 · Upwork Top RatedFree 60-min callFounder, not a guru

Learn eCommerce from someone who's built it, sold it, and still runs it.

Not a course guru. I've run two 7-figure brands, managed over half a million a month in ad spend, and bought and sold eCommerce businesses. Now I mentor founders and operators who want straight answers on ads, email, creative, and scaling.

Book a free strategy call →What we'll cover

Start with a free 60-minute strategy call. No pitch.

Track recordThe real thing

Why my advice is worth taking

2×Built two 7-figure brands
Brillianteers & Mozaik — from zero

↗Sold Mozaik in 2026
7 figures on under $20K/yr in ads

$Bought & sold businesses
I know both sides of an exit

≡Still in the trenches
$500K+/mo managed across live accounts

You make a hundred calls a day. Who checks them?

Running a store means dozens of decisions a day — which product, which creative, when to scale, when to kill it, how to read a dip that won't stop. Wouldn't you want someone who has made those exact calls for 20 years looking over your shoulder?

And how many times a day do you ask AI the same uncertain question and still not feel sure? Best practices don't always hold in eCommerce. Sometimes it's just hard — and it helps to have a real person to think it through with.

I've been there. The amazing months, and the ones where it felt like the whole thing was about to collapse on my shoulders. I'm not a coach. But 20 years in this business taught me a lot — and I'd have given anything for a mentor beside me through the rough stretches. That's exactly what I am for the people I work with.

Book a free strategy call →

Built, scaled, and sold — not just talked about.

The internet is full of people selling a dream they never lived. You don't need more theory. You need someone who's spent their own money and can tell you what actually moved the needle.

◆

Paid ads — Meta & Google

Account structure, testing, scaling, and the decisions that protect margin. How to read an account and know what to change.

✉

Email & Klaviyo systems

The flows that actually make money — welcome, abandonment, post-purchase — and how to build them so email becomes a real channel.

✎

Creative strategy & hooks

Why the hook and offer beat the brand palette, and how to brief creative that stops the scroll and converts.

↑

SEO & organic growth

How I built Mozaik to 7 figures on under $20K/year in ads — niche SEO, content, and community that compounds for years.

Buying & selling businesses

I've bought and sold eCommerce brands. What makes a store worth buying, how to build one to sell, and what an exit really looks like.

◎

Scaling & the owner's mindset

Where to put the next dollar, when to scale and when to hold — thinking like an owner, not a marketer.

We've probably read the same books.

The ones that actually shaped how I build and run businesses. If these are on your shelf too, we'll understand each other fast — and that's half of what makes mentorship work.

Never Split the Difference

Chris Voss

“I use the strategies in this book with my kids, my employees and my customers almost every day.”

The E-Myth Revisited

Michael E. Gerber

“Can't imagine creating processes, building teams or structuring my businesses without this one.”

The Culture Code

Daniel Coyle

“Amazing concepts about working with teams that I would never naturally think of.”

How to Get Rich

Felix Dennis

“Just a great motivator — better than any other get-rich book I've read.”

Want to talk to someone I've mentored or worked with? Just ask — I'm happy to connect you with people who'll vouch for me.

Your account, not a curriculum.

Free strategy call

We start with a free 60-minute call. Bring your account and your questions — you'll leave with clarity either way.

Audit & priorities

I review your store, ads, and email, and we agree on the few things that will actually move the needle first.

1-on-1 sessions

Regular working sessions on your real account — decisions, not theory — with honest feedback.

Support between calls

Async support so you're never stuck. I answer as an operator would — fast and direct.

I've made every mistake already — on my own money. Mentorship is me handing you the shortcuts I paid for the hard way.

Started in 2006 with Mozaik Underwater Cameras — 7 figures on under $20K/year in ads, sold in 2026. Launched Brillianteers in 2016 and scaled it to mid-7-figures. I've bought and sold eCommerce businesses, and I still run client accounts every day. Father of three, working North American hours.

2× 7-figure brands builtBought & sold eComm businesses Upwork Top Rated · 100% JSS20 years operating

What people say after working with me.

Upwork★ 5.0 from 9 reviews100% Job Success · 21 jobs

★★★★★

“Tal is an expert in his field, with an analytical, data-driven approach and industry awareness that sets him apart. After years of poor results with various ad agencies, Tal has been a breath of fresh air. His experience running his own e-commerce brands gives him a unique appreciation for the macro aspects of online business, which is hard to find elsewhere (trust me, we have tried!). If you need a dedicated eCommerce expert with in-depth digital marketing knowledge, Tal is your man.”

Sam

Client · eCommerce brand

★★★★★

“Tal is fantastic. Knowledgeable, helpful and very to the point. I have learned a lot during our coaching sessions that I believe will genuinely set us up for success across email marketing, as well as Meta and Google ads. Tal has always been willing to answer questions outside of our sessions and offer extra support during difficult times for sales. I'd recommend Tal to anyone looking for a seasoned professional who genuinely cares.”

Kat

Coaching client

★★★★★

“We had the pleasure of working with Tal to launch and test our Meta ad campaigns, and the results have been outstanding. From the moment he joined, it was clear we were working with a true expert in eCommerce marketing. He conducted a thorough audit, refined our targeting, optimized creatives, and structured our campaigns for maximum efficiency — measurable improvements while keeping our media budget stable. If you're looking for a consultant who genuinely cares about your business and delivers real results, Tal is the person to hire.”

Meta Ad Buyer Consultant

Upwork · 5.0 · Dec 2024 – Feb 2025

Built for people who want to do the work.

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DTC founders

Scaling from zero or stuck at a plateau, who want an operator's read on ads, email, and where the growth actually is.

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In-house marketers

Marketers who want to level up their paid and retention skills with real account feedback, not another certification.

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Freelancers & media buyers

Building your own client book and want to sharpen judgment — and learn how an owner-operator thinks about spend.

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Buyers & sellers

Looking at acquiring a store, or building one toward an exit, and want someone who's actually done both.

Answers to what people search when they need a mentor

If you're looking for someone to help you launch or scale, this is probably what you're wondering.

Where can I find a mentor to help me launch or scale my eCommerce business?

I mentor eCommerce founders and operators one-on-one. I've built two 7-figure brands from zero, sold one, and I still run live ad accounts every day — so the guidance you get is current and hands-on, not theory from a recorded course. It starts with a free 60-minute strategy call.

Is eCommerce mentorship worth it, or should I just buy a course?

A course is recorded modules from someone who may never have run a store. Mentorship with me is built around your actual business — your account, your numbers, your decisions — with honest feedback and support between calls. If you want to do the work and want a real operator in your corner, mentorship is worth far more than a course.

Can you help me buy or sell an eCommerce business?

Yes. I've bought and sold eCommerce brands myself, so I can help you evaluate an acquisition or build a store toward an exit — including what actually drives valuation and what to watch out for in a deal.

What can we cover in eCommerce mentorship?

Paid ads on Meta and Google, Klaviyo email and retention, creative strategy and hooks, SEO and organic growth, scaling and resource allocation, and the owner's mindset. We focus on the few things that will actually move your business first.

How does the free strategy call work?

It's a free 60-minute one-on-one call. Bring your store, your ad account, and your biggest question, and you'll leave with real clarity whether or not we keep working together. No pitch.

Who is eCommerce mentorship for?

DTC founders scaling from zero or stuck at a plateau, in-house marketers leveling up their paid and retention skills, and freelancers or media buyers building their own client book who want an owner-operator's judgment.

Learn eCommerce from someone who's built it, sold it, and still runs it.

You make a hundred calls a day. Who checks them?

Built, scaled, and sold — not just talked about.

Paid ads — Meta & Google

Email & Klaviyo systems

Creative strategy & hooks

SEO & organic growth

Buying & selling businesses

Scaling & the owner's mindset

We've probably read the same books.

Your account, not a curriculum.

Free strategy call

Audit & priorities

1-on-1 sessions

Support between calls

What people say after working with me.

Built for people who want to do the work.

DTC founders

In-house marketers

Freelancers & media buyers

Buyers & sellers

Answers to what people search when they need a mentor

Book your free strategy call.