Canadian & US brandsEastern & Pacific hoursFounder, not a guru

eCommerce mentor and consultant for Canadian Shopify brands.

If you run a Shopify or DTC brand in Canada and want a senior operator in your corner, that is what I do. I mentor founders and run Meta ads, Google Ads and Klaviyo for brands in Canada and the US. I have built two 7-figure brands of my own, so the advice comes from someone who has spent his own money.

Book a free strategy call →Common questions

Free 60-minute call on your time zone. No pitch.

Tal Mor, eCommerce mentor and consultant for Canadian Shopify brands

Meta ROAS improvements · real accounts

1.16 → 2.331.60 → 2.383.52 → 5.84

2× revenueat the same marketing efficiency

15% → 30%email share of revenue, in 5+ brands

These are real clients. Happy to connect you so they can tell you the story firsthand.

Looking for an eCommerce mentor in Canada?

I mentor Canadian Shopify and DTC founders one-on-one, and I can also run your Meta, Google and Klaviyo for you. You get an operator with 20 years of eCommerce behind him, working on your business day.

Canadian brands deal with things US advice ignores: a smaller home market where Meta audiences tire faster, selling into the US with shipping, duties and currency eating margin, and pricing in CAD and USD at the same time. I plan for all of that instead of copy-pasting a US playbook.

And I know this market firsthand. I lived in Canada for about three years, on and off, and one of my brands was based out of Vancouver for about 15 years. That is also why my site is a .ca. Today I work remotely, over Zoom, Slack and shared dashboards, on North American hours.

Where I help Canadian brands most

Canada has its own problems that US playbooks skip. These are the ones I see most.

→

Selling into the US

USD pricing, shipping and duties shown clearly, landed-cost messaging and separate campaigns, so the US becomes a growth market instead of a margin leak.

★

Meta in a smaller market

Canadian audiences saturate faster. That means more creative testing, smarter frequency and knowing when to open the US.

3.52 → 5.84 Meta ROAS

◆

Google Shopping in CA and US

Separate feeds and campaigns by country and currency, so each market is measured on its own margin.

2× revenue, same MER

✉

Klaviyo for a cross-border list

Segmentation by country and currency, so customers get the right prices, shipping promises and offers.

15% → 30% of revenue

◎

1-on-1 mentorship

An operator checking your calls every week, on ads, email, inventory bets and when to scale.

◇

Fractional CMO

I own the plan and run the channels myself, for brands that need a senior lead without a full-time hire.

How it works

Free strategy call

Sixty minutes, booked on your time zone. Bring your store, your ad account and your hardest question.

Audit & priorities

I review ads, email, tracking and margins, including your US vs. Canada split.

Mentorship or hands-on

Either I check your calls in regular sessions, or I run the channels for you.

Weekly rhythm

Calls and async support during your business day, Eastern or Pacific.

I am not a coach selling a course. I am an operator who has made the same calls you are making, with my own money on the line.

I built Mozaik Underwater Cameras to 7 figures and sold it, built Brillianteers to mid-7-figures, and I still run Hoodie Lab. I manage $500K+ a month in ad spend across live accounts, and I work with brands across Canada and the US. I lived in Canada for about three years, on and off, and one of my brands ran out of Vancouver for about 15 years.

2× 7-figure brands builtBought & sold eComm businesses$500K+/mo ad spend managedUpwork Top Rated · 100% JSS20 years operating

What people say after working with me.

Upwork★ 5.0 from 9 reviews100% Job Success · 21 jobs

★★★★★

“Tal is an expert in his field, with an analytical, data-driven approach and industry awareness that sets him apart. After years of poor results with various ad agencies, Tal has been a breath of fresh air. His experience running his own e-commerce brands gives him a unique appreciation for the macro aspects of online business, which is hard to find elsewhere (trust me, we have tried!). If you need a dedicated eCommerce expert with in-depth digital marketing knowledge, Tal is your man.”

Sam

Client · eCommerce brand

★★★★★

“Tal is fantastic. Knowledgeable, helpful and very to the point. I have learned a lot during our coaching sessions that I believe will genuinely set us up for success across email marketing, as well as Meta and Google ads. Tal has always been willing to answer questions outside of our sessions and offer extra support during difficult times for sales. I'd recommend Tal to anyone looking for a seasoned professional who genuinely cares.”

Kat

Coaching client

★★★★★

“We had the pleasure of working with Tal to launch and test our Meta ad campaigns, and the results have been outstanding. From the moment he joined, it was clear we were working with a true expert in eCommerce marketing. He conducted a thorough audit, refined our targeting, optimized creatives, and structured our campaigns for maximum efficiency — measurable improvements while keeping our media budget stable. If you're looking for a consultant who genuinely cares about your business and delivers real results, Tal is the person to hire.”

Meta Ad Buyer Consultant

Upwork · 5.0 · Dec 2024 – Feb 2025

Questions Canadian founders ask

If you are looking for help growing a Canadian store, this is probably what you are wondering.

Who is a good eCommerce mentor for a Shopify store in Canada?

Look for someone who has run their own stores, not only taught about them, and who understands selling from Canada into the US. I have built two 7-figure brands, sold one, and I mentor Canadian founders one-on-one, starting with a free 60-minute strategy call.

Why is your site a .ca? What is your connection to Canada?

I lived in Canada for about three years, on and off, and one of my brands was based out of Vancouver for about 15 years. So I know the Canadian market from the inside: the customers, the smaller audiences, shipping across a huge country and selling into the US from here.

Are you based in Canada now?

Not anymore. I work remotely on North American business hours, Eastern and Pacific. Everything runs over Zoom, Slack and shared dashboards, so you get the same access a local consultant would give you, usually faster.

Can you help my Canadian Shopify store sell into the US?

Yes. That is one of the most common growth moves I work on: USD pricing, showing shipping and duties clearly, separate US campaigns on Meta and Google, and email segmented by country so each market gets the right offer.

Do you run ads for Canadian brands or only advise?

Both. Some founders want mentorship and keep running things themselves. Others want me to run Meta ads, Google and Klaviyo hands-on, or own the whole plan as a fractional CMO.

Do you work with Quebec brands?

Yes. I work in English. For French-language ads and emails I work with your team or a translator so the creative reads native, not machine-translated.

How does the free strategy call work?

It is a free 60-minute one-on-one call booked on your time zone. Bring your store, ad account and biggest question, and you will leave with real clarity whether or not we keep working together.

eCommerce mentor and consultant for Canadian Shopify brands.

Looking for an eCommerce mentor in Canada?

Where I help Canadian brands most

Selling into the US

Meta in a smaller market

Google Shopping in CA and US

Klaviyo for a cross-border list

1-on-1 mentorship

Fractional CMO

The receipts, not the pitch.

How it works

Free strategy call

Audit & priorities

Mentorship or hands-on

Weekly rhythm

What people say after working with me.

Questions Canadian founders ask

Other ways I can help

1-on-1 eCommerce mentorship

Fractional eCommerce CMO

Meta ads for Shopify

Book your free strategy call.