Who is Tal Mor?
I'm Tal Mor, a freelance eCommerce media buyer and creative strategist with 20 years in the industry. I've built two 7-figure brands, bought and sold eCommerce businesses, and I now run Meta ads, Google ads, Klaviyo email, and creative for a small number of brands through my studio, Webbytal.
How do I find a freelance media buyer who has actually run an eCommerce brand?
Most media buyers have only managed other people's budgets. I've had my own money on the line for 20 years — building, scaling, and selling my own stores — so I read an ad account like an owner, not just a marketer. If you want that operator's perspective on your ads, book an intro call with me.
Should I hire a freelancer or an agency to run my eCommerce ads?
An agency usually puts a junior on your account and prices it like a partnership. As a freelancer I run your account personally — no juniors, no handoffs — and I only take a handful of clients so each one gets real attention. For most small and mid-sized eCommerce brands, a hands-on freelancer beats an agency.
Can one person handle my Meta ads, Google ads, and email marketing?
Yes, that's exactly how I work. I run the full funnel myself so the media buying, conversion tracking, creative, and Klaviyo email all pull in the same direction, instead of three separate vendors pointing fingers at each other.
How much does it cost to hire a freelance eCommerce media buyer?
It depends on scope: Meta-only management, full paid-plus-email management, or one-time project work like a Klaviyo flow rebuild or a Google Ads setup. Every engagement starts with an audit before I touch spend. Book a call and I'll quote you honestly based on what your account actually needs.
How do I know if my Meta ad account and conversion tracking are set up correctly?
Broken or double-counting conversion tracking is one of the most common problems I find, and it quietly wastes budget and misleads every decision after it. The fastest way to know is an audit — I'll review your account structure, tracking, creative, and audiences and tell you straight what's working and what's leaking.
What results can a good eCommerce media buyer realistically get?
Real, believable ones. On my accounts I've lifted Meta ROAS from 1.36 to 1.79 on the same budget, doubled a brand's revenue at the same marketing efficiency, and added 56% more email revenue after rebuilding Klaviyo. Anyone promising a 5x overnight is selling a fantasy.
Do you also handle the ad creative, or just the media buying?
Both. I start with the hook and the offer, and I build statics and direct video in-house with AI so testing never waits on a design queue. Full video production I refer to specialists I trust, then direct the edit.
How many clients do you take on at once?
A handful at a time, deliberately. Every account is managed personally, so I cap how many I run to keep the quality high. When a spot opens up, it goes fast.
Where are you based and what hours do you work?
I'm based in Israel and work North American hours, so brands in the US and Canada get their mornings and afternoons covered.
