Twenty years in eCommerce — with my own money on the line.

I've built brands, bought them, and sold them, and scaled stores from zero to six figures a month. Today I run ads, email, and creative for a handful of brands and clinics — full management, one-on-one mentorship, or lead generation. Always me, never a junior. Pick how you want to work together.

5.0 on Upwork · 100% Job SuccessBuilt, bought & sold brandsFull funnel · Meta · Google · Klaviyo
Tal Mor, eCommerce consultant and media buyer
Meta ROAS improvements · real accounts
1.16 → 2.331.60 → 2.383.52 → 5.84
2× revenueat the same marketing efficiency
$615 → $330cost per lead, chiropractic chain
These are real clients. Happy to connect you so they can tell you the story firsthand.

Three ways to put me to work.

Same operator behind all three. Pick the one that fits where you are.

+35%
ROAS on the same budget
$0
Email revenue driven
$0
Chiro cost per lead, as low as
0
Years operating
Tal Mor
I've spent 20 years and my own money in eCommerce. Every project I take is managed personally — because that's the only way I know it's done right.

Started in 2006 with Mozaik Underwater Cameras, scaled to 7 figures on under $20K/year in ads and sold in 2026. Launched Brillianteers in 2016 and scaled it to mid-7-figures in one of the most competitive niches online. I've bought and sold eCommerce businesses. Based in Israel, working North American hours. Father of three.

What clients actually say.

Upwork★ 5.0 from 9 reviews100% Job Success · 21 jobs
★★★★★

“Tal is an expert in his field, with an analytical, data-driven approach and industry awareness that sets him apart. After years of poor results with various ad agencies, Tal has been a breath of fresh air. His experience running his own e-commerce brands gives him a unique appreciation for the macro aspects of online business, which is hard to find elsewhere (trust me, we have tried!). If you need a dedicated eCommerce expert with in-depth digital marketing knowledge, Tal is your man.”

S
Sam
Client · eCommerce brand
★★★★★

“Tal is fantastic. Knowledgeable, helpful and very to the point. I have learned a lot during our coaching sessions that I believe will genuinely set us up for success across email marketing, as well as Meta and Google ads. Tal has always been willing to answer questions outside of our sessions and offer extra support during difficult times for sales. I'd recommend Tal to anyone looking for a seasoned professional who genuinely cares.”

K
Kat
Coaching client
★★★★★

“We had the pleasure of working with Tal to launch and test our Meta ad campaigns, and the results have been outstanding. From the moment he joined, it was clear we were working with a true expert in eCommerce marketing. He conducted a thorough audit, refined our targeting, optimized creatives, and structured our campaigns for maximum efficiency — measurable improvements while keeping our media budget stable. If you're looking for a consultant who genuinely cares about your business and delivers real results, Tal is the person to hire.”

M
Meta Ad Buyer Consultant
Upwork · 5.0 · Dec 2024 – Feb 2025

Let's talk.

Tell me what you're working on. I'll tell you straight whether I can help and what it looks like.

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