5.0 · Upwork Top Rated100% Job Success10,000+ patient leads

Fill every table — at a cost per patient that finally makes sense.

I run Meta ad campaigns that bring chiropractors a steady flow of booked new patients. Not clicks. Not junk leads. For one chiropractic chain I brought cost per lead from $615 to $330. Across every chiropractic client, I have generated more than 10,000 patient leads.

Real account, real numbers below — not a case-study fantasy.
Meta · Lead GenerationCost per lead
One rebuild. CPL $615 → $330
$615
Before
$330
After
Same client-46% per lead

I don't tell you it works. I show you.

I took over a multi-location chiropractic chain running a cost per lead of $615. Here is what rebuilding the account looked like.

Before · Feb–Aug 2025
Cost per lead$615
Total leads167
Total spend$102,965
After · Sep 2025 – Mar 2026
Cost per lead$330
Total leads312
Total spend$102,965

I rebuilt the full campaign structure — new TOFU/MOFU segmentation, tightened targeting across every location, and added English and Spanish creative. On the same budget, cost per lead dropped from $615 to $330 — a 46% cut — and lead volume nearly doubled.

Across every chiropractor I have worked with.

$0
Cost per lead, as low as
0
Patient leads generated
$0
Ad spend managed
0
Cut in cost per lead, one client

People book the chiropractor, not the clinic.

Your face and your story do the selling. The funnel does the filtering, so your front desk only ever talks to real prospects.

1

Meta lead-gen built for chiro

Campaign structure engineered for booked-patient volume, not cheap clicks — with a funnel that gets cheaper as it learns.

2

English + Spanish reach

Doubling the addressable local market with multi-language creative most clinics ignore. It's where the cheapest leads hide.

3

You are the hook

Ads led by your face and your clinic. People buy the person — response rates climb when the doctor is on screen.

4

Multi-location handling

One clean structure across every location, so you see cost per lead per site instead of one blurry number.

5

Lead-quality controls

Qualifying questions and offer framing that filter out tire-kickers before they ever reach your front desk.

6

Managed personally

No juniors, no handoffs. The person who gets these results is the person running yours.

Four steps to a booked-out clinic.

01

Audit your market

I look at your spend, competitors, and local demand — and tell you straight what's achievable.

02

Build the machine

Structure, targeting, and creative built around you and every location, English and Spanish.

03

Launch and learn

Live campaigns feeding real leads, with the funnel structured to drop cost per lead as it optimizes.

04

Scale what works

Weekly optimization. Budget behind the winners, cut what doesn't convert. All managed personally.

Tal Mor
I've spent 20 years and my own money making ads profitable. I have driven cost per lead as low as $195 for chiropractors — and I run every account myself.

I built and sold two 7-figure eCommerce brands before I ever took a client. That operator obsession with cost-per-acquisition is exactly what a multi-location clinic needs. When you hire me, you get me — not a junior learning on your budget.

$1M+ chiro spend managed10,000+ patient leads English + SpanishUpwork Top Rated · 100% JSS20 years operating

What clinic owners say.

★★★★★

“We'd been through two agencies before Tal and mostly got junk leads that never booked. Within the first month our cost per lead dropped and, more importantly, the people actually showed up. My front desk finally has a full schedule to work with.”

D
Dr. Ryan K.
Clinic owner
★★★★★

“Tal added Spanish campaigns we'd never even considered and it opened up a whole part of our community. New-patient numbers are the best they've been in years — and he runs it all himself. I always talk to Tal, never an account manager.”

D
Dr. Elena M.
Multi-location practice
★★★★★

“Running ads across four locations used to be chaos. Tal built one clean system and I can finally see what each office is paying per new patient. Cost per lead is less than half what it was, and he tells me straight what's working and what isn't.”

D
Dr. James T.
4-location group
I take a handful of clients at a time.
Every account is managed personally, so availability is limited on purpose. If a spot's open, now's the time.
Check availability →

Answers to what clinic owners actually search

How chiropractors find patients with paid ads — and how I do it.

How do chiropractors get more new patients from Facebook and Instagram ads?

With a proper lead-generation funnel, not boosted posts. I build Meta campaigns around the doctor and the clinic, filter out tire-kickers with qualifying questions, and run English and Spanish creative to widen the local market. On one chain I brought cost per lead from $615 to $330, and across every chiropractic client I have generated more than 10,000 patient leads.

What is a good cost per lead for a chiropractic clinic?

It depends on your market and offer, but the goal is a sustainable cost per booked patient. I have driven cost per lead as low as $195, and on one chain brought it from $615 to $330. I'll give you a realistic target for your market on a call — not a fantasy number.

Should a chiropractor hire an agency or a specialist for patient-generation ads?

Most agencies run generic lead-gen and hand your account to a junior. I specialize in chiropractic lead generation, manage every account personally, and have real multi-location results. For a clinic that wants booked patients rather than cheap clicks, a specialist is the better bet.

Do you run ads for multiple clinic locations?

Yes. I build one clean structure across every location so you can see cost per lead per site instead of one blurry number, and I run English and Spanish creative to capture the whole local market.

How fast will a chiropractic clinic see new patient leads?

Campaigns usually go live within a week and leads start from day one. The real gains — a falling cost per lead — compound over the first 60 to 90 days as the account optimizes.

Do you handle the ad creative for chiropractors too?

Yes. I direct the static and video creative built around you and your clinic. People book the chiropractor, not the clinic, so putting the doctor on screen is part of what makes it work — and you don't need an in-house designer.

Let's fill your tables.

Tell me about your clinic and your goals. I'll tell you straight whether I can help and what it looks like.

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