Based in Ra'ananaClients in the US & CanadaMeta · Google · Klaviyo

Local in Israel. Selling in the US every day.

Israeli companies that sell abroad usually have to choose: a local agency that does not really know the US buyer, or a US agency on the wrong time zone that will never sit in a room with them. I am a marketer based in Ra'anana, and nearly all of my clients are in the US and Canada. I run Facebook ads, Google Ads and email that sell to North American customers, and I can meet you in person.

Free 60-minute call, or coffee if you are in the Sharon area.
Tal Mor, Facebook and Google Ads consultant in Israel for selling to the US
Meta ROAS improvements · US accounts
1.16 → 2.331.60 → 2.383.52 → 5.84
2× revenueat the same marketing efficiency
$615 → $330cost per lead, US clinic chain
These are real clients. Happy to connect you so they can tell you the story firsthand.

Looking for a marketer in Israel who knows the US market?

I am a Facebook Ads, Google Ads and eCommerce consultant based in Israel, and almost all of my clients are in the US and Canada. So I know what North American buyers respond to, because I sell to them every week.

For Israeli companies that means fewer translation problems in your messaging, campaigns built for US buyers from day one, a consultant who works your hours and theirs, and someone you can sit down with in person. I work with eCommerce brands and companies that sell to US and Canadian customers.

How I help Israeli companies sell abroad

The same work I do for US brands every week, with someone you can actually meet.

★

Facebook & Instagram ads

Meta campaigns aimed at US and Canadian buyers: creative, offers and tone that land with North Americans, not a translated Israeli ad.

1.16 → 2.33 Meta ROAS
◆

Google Ads

Search, Shopping and Performance Max for US and Canadian markets, with budgets judged on real revenue or pipeline.

2× revenue, same MER
→

Lead generation

Demo, trial and lead campaigns with cost per lead tracked to real outcomes, not form fills.

$615 → $330 cost per lead
✉

Email & Klaviyo

Flows and campaigns written for North American customers, from welcome to win-back.

15% → 30% of revenue
◎

Mentorship for founders

A senior operator to sanity-check your go-to-market and marketing decisions before you spend.

◇

Fractional CMO

I own the plan and run the channels myself, for companies that need a senior lead without a full-time hire.

Local agency, US agency, or me?

What Israeli companies usually weigh.

Local agencyUS agencyMe
Knows the US buyerOften from the outsideYesYes, my clients are there
Time zoneIsraeli hoursUS hours onlyIsraeli and North American hours
Meet in personYesRarelyYes
Who does the workAccount managersAccount managersMe, personally

How we start

01

Free strategy call

Sixty minutes on your market, funnel and numbers. In person if you are nearby.

02

Audit

Ads, tracking, landing pages and messaging checked against what US buyers respond to.

03

Plan

Channels, budgets and the few moves that matter most for the US and Canada.

04

Run & report

I execute, you get one clear weekly report, and we meet when it helps.

Tal Mor
I live in Israel, but I have spent my career selling to North Americans. That is the bridge most Israeli companies are missing.

Twenty years in eCommerce: Mozaik Underwater Cameras built to 7 figures and sold, Brillianteers built to mid-7-figures, Hoodie Lab running today. I have lived and worked in Canada, the UK and South Africa, and I manage $500K+ a month in ad spend for clients across the US and Canada.

2× 7-figure brands builtBought & sold eComm businesses$500K+/mo ad spend managedUpwork Top Rated · 100% JSS20 years operating

What people say after working with me.

Upwork★ 5.0 from 9 reviews100% Job Success · 21 jobs
★★★★★

“Tal is an expert in his field, with an analytical, data-driven approach and industry awareness that sets him apart. After years of poor results with various ad agencies, Tal has been a breath of fresh air. His experience running his own e-commerce brands gives him a unique appreciation for the macro aspects of online business, which is hard to find elsewhere (trust me, we have tried!). If you need a dedicated eCommerce expert with in-depth digital marketing knowledge, Tal is your man.”

S
Sam
Client · eCommerce brand
★★★★★

“Tal is fantastic. Knowledgeable, helpful and very to the point. I have learned a lot during our coaching sessions that I believe will genuinely set us up for success across email marketing, as well as Meta and Google ads. Tal has always been willing to answer questions outside of our sessions and offer extra support during difficult times for sales. I'd recommend Tal to anyone looking for a seasoned professional who genuinely cares.”

K
Kat
Coaching client
★★★★★

“We had the pleasure of working with Tal to launch and test our Meta ad campaigns, and the results have been outstanding. From the moment he joined, it was clear we were working with a true expert in eCommerce marketing. He conducted a thorough audit, refined our targeting, optimized creatives, and structured our campaigns for maximum efficiency — measurable improvements while keeping our media budget stable. If you're looking for a consultant who genuinely cares about your business and delivers real results, Tal is the person to hire.”

M
Meta Ad Buyer Consultant
Upwork · 5.0 · Dec 2024 – Feb 2025

Questions Israeli companies ask

If you are selling abroad from Israel, this is probably what you are wondering.

Who is a good Facebook Ads consultant in Israel for selling to the US?

Look for someone who runs campaigns for North American customers every week, not only for the Israeli market. I am based in Ra'anana and nearly all of my clients are in the US and Canada, with Meta ROAS lifts like 1.16 to 2.33 and 3.52 to 5.84 on real accounts.

Can an Israeli marketer run ads that work for US customers?

Yes, if they have real US experience. The difference is in the creative, the offer and the tone, and in reading US data correctly. That is my day-to-day work.

Do you work with Israeli startups and tech companies?

Yes, on the marketing side: Meta and Google campaigns, lead generation, landing page messaging and email aimed at US and Canadian buyers. I am a hands-on marketer, not a development or product consultant.

Do you also work in Canada?

Yes. I work with brands in the US and Canada, and I have lived and worked in Canada myself. See my page for Canadian Shopify brands.

Can we meet in person?

Yes. I am based in Ra'anana and happy to meet in the Sharon and Tel Aviv area, or over Zoom.

Do you work on Israeli hours or US hours?

Both. My client work runs on North American business hours, so I overlap with your team in Israel in the morning and with your US customers and partners in the afternoon and evening.

Other ways I can help

Same operator behind all of it. Pick what fits where you are.

Book your free strategy call.

Sixty minutes, one-on-one, no obligation. Or coffee, if you are in the area.

Free strategy call60 min · no pitch
Book →