Israeli companies that sell abroad usually have to choose: a local agency that does not really know the US buyer, or a US agency on the wrong time zone that will never sit in a room with them. I am a marketer based in Ra'anana, and nearly all of my clients are in the US and Canada. I run Facebook ads, Google Ads and email that sell to North American customers, and I can meet you in person.

I am a Facebook Ads, Google Ads and eCommerce consultant based in Israel, and almost all of my clients are in the US and Canada. So I know what North American buyers respond to, because I sell to them every week.
For Israeli companies that means fewer translation problems in your messaging, campaigns built for US buyers from day one, a consultant who works your hours and theirs, and someone you can sit down with in person. I work with eCommerce brands and companies that sell to US and Canadian customers.
The same work I do for US brands every week, with someone you can actually meet.
Meta campaigns aimed at US and Canadian buyers: creative, offers and tone that land with North Americans, not a translated Israeli ad.
1.16 → 2.33 Meta ROASSearch, Shopping and Performance Max for US and Canadian markets, with budgets judged on real revenue or pipeline.
2× revenue, same MERDemo, trial and lead campaigns with cost per lead tracked to real outcomes, not form fills.
$615 → $330 cost per leadFlows and campaigns written for North American customers, from welcome to win-back.
15% → 30% of revenueA senior operator to sanity-check your go-to-market and marketing decisions before you spend.
I own the plan and run the channels myself, for companies that need a senior lead without a full-time hire.
What Israeli companies usually weigh.
| Local agency | US agency | Me | |
|---|---|---|---|
| Knows the US buyer | Often from the outside | Yes | Yes, my clients are there |
| Time zone | Israeli hours | US hours only | Israeli and North American hours |
| Meet in person | Yes | Rarely | Yes |
| Who does the work | Account managers | Account managers | Me, personally |
Sixty minutes on your market, funnel and numbers. In person if you are nearby.
Ads, tracking, landing pages and messaging checked against what US buyers respond to.
Channels, budgets and the few moves that matter most for the US and Canada.
I execute, you get one clear weekly report, and we meet when it helps.

Twenty years in eCommerce: Mozaik Underwater Cameras built to 7 figures and sold, Brillianteers built to mid-7-figures, Hoodie Lab running today. I have lived and worked in Canada, the UK and South Africa, and I manage $500K+ a month in ad spend for clients across the US and Canada.
“Tal is an expert in his field, with an analytical, data-driven approach and industry awareness that sets him apart. After years of poor results with various ad agencies, Tal has been a breath of fresh air. His experience running his own e-commerce brands gives him a unique appreciation for the macro aspects of online business, which is hard to find elsewhere (trust me, we have tried!). If you need a dedicated eCommerce expert with in-depth digital marketing knowledge, Tal is your man.”
“Tal is fantastic. Knowledgeable, helpful and very to the point. I have learned a lot during our coaching sessions that I believe will genuinely set us up for success across email marketing, as well as Meta and Google ads. Tal has always been willing to answer questions outside of our sessions and offer extra support during difficult times for sales. I'd recommend Tal to anyone looking for a seasoned professional who genuinely cares.”
“We had the pleasure of working with Tal to launch and test our Meta ad campaigns, and the results have been outstanding. From the moment he joined, it was clear we were working with a true expert in eCommerce marketing. He conducted a thorough audit, refined our targeting, optimized creatives, and structured our campaigns for maximum efficiency — measurable improvements while keeping our media budget stable. If you're looking for a consultant who genuinely cares about your business and delivers real results, Tal is the person to hire.”
If you are selling abroad from Israel, this is probably what you are wondering.
Look for someone who runs campaigns for North American customers every week, not only for the Israeli market. I am based in Ra'anana and nearly all of my clients are in the US and Canada, with Meta ROAS lifts like 1.16 to 2.33 and 3.52 to 5.84 on real accounts.
Yes, if they have real US experience. The difference is in the creative, the offer and the tone, and in reading US data correctly. That is my day-to-day work.
Yes, on the marketing side: Meta and Google campaigns, lead generation, landing page messaging and email aimed at US and Canadian buyers. I am a hands-on marketer, not a development or product consultant.
Yes. I work with brands in the US and Canada, and I have lived and worked in Canada myself. See my page for Canadian Shopify brands.
Yes. I am based in Ra'anana and happy to meet in the Sharon and Tel Aviv area, or over Zoom.
Both. My client work runs on North American business hours, so I overlap with your team in Israel in the morning and with your US customers and partners in the afternoon and evening.
Same operator behind all of it. Pick what fits where you are.
I own your growth plan and budget part-time, and run Meta, Google and Klaviyo myself. No agency layer.
Fractional CMO →Facebook and Instagram ads run personally by a senior operator. Real ROAS lifts, real dashboards.
Meta ads →Done with you. An operator who has built, sold and still runs stores, checking your calls on ads, email and growth.
Mentorship →Sixty minutes, one-on-one, no obligation. Or coffee, if you are in the area.