An AI super user who can automate pretty much anything.

Someone who learns how your business works, decides what should be automated, writes the instructions and builds the system with AI. A developer builds to a spec. An AI architect writes the spec first, because in most small businesses nobody has.

Usually ad spend growing faster than revenue, discounts, shipping and returns eating margin, or fees and software creeping up. You can't see which from sales numbers. I build a daily profit and loss that pulls revenue, ad spend and costs together, so the leak shows up by product and by day.

Start with the five numbers you check every week, find where each one lives, and connect them into one sheet that refreshes itself. I build these in Google Sheets or as a simple web page, connected to your store and ad accounts, so nobody exports anything by hand.

Shopify, Google Ads and Meta all have APIs. A scheduled job pulls the numbers each morning into a sheet or dashboard and sends a summary to your inbox. I set that up, including the numbers Shopify's own reports don't show, like profit after ad spend.

Most business spreadsheets are copy and paste between systems. That's exactly what AI and a few API connections replace. Bring me the sheets you update every week and I'll tell you which ones can update themselves.

Start with the jobs that repeat: answering the same customer emails, building reports, processing orders, writing product content, making ad variations. Leave strategy and anything that moves money with a person. I usually find a few hours a day in the first audit.

Through the Shopify API, using Make.com or a small script on a schedule. I set it up so orders, products and inventory land in your sheet every day, and then build the reports on top.

Yes, as drafts. The AI reads the email, looks up the real order and tracking, and writes the reply inside your inbox. You read and send. In a brand I run, this handles about 80% of customer service.

Yes. It looks at how fast each product sells, your current stock and your supplier's lead time, and flags what to reorder and how much before you run out.

It can do the reading and the busywork: reviewing search terms daily, sorting products into winners and losers, making and launching new creative. I keep a person approving changes and budgets, always.

If you already know exactly what to build, a developer. If you know something is eating your week but not what the fix looks like, you need someone who understands the business first. That's the job I do.

Ad account monitoring, order processing, customer service drafts, product content, ad creative, reporting, inventory alerts and email production are all realistic now. Strategy and final approval on spend should stay with a person.

Claude and ChatGPT for agents and writing, Gemini and several image and video models for creative, Make.com for workflows, and custom code where off-the-shelf tools stop. I pick the tool per job, not per trend.

Yes. I run stores on WooCommerce and Magento myself and work with Shopify brands every week. Most automations connect through the platform's API.

It starts with a free call. Ad-hoc work is $200 an hour; projects are scoped after a short audit, based on what the automation saves you each month.

It is if it's built with approvals. My agents propose changes and a person approves them before anything is applied, and every action is logged.

In my own businesses, it replaced three full-time roles: a bookkeeper, one to two customer service reps and an order processor. In most teams it takes the repetitive half of the week, and people move to the work that needs judgment.