Freelancer, not an agencyShopify, WooCommerce & MagentoUS & Canada hours

A senior eCommerce freelancer, not another agency.

Most store owners end up choosing between an agency and a freelancer. I am the freelancer: one senior person with 20+ years in eCommerce who runs your Meta ads, Google Ads and Klaviyo email himself. No account managers, no juniors learning on your budget, and you always talk to the person doing the work.

Book a free strategy call →Common questions

Free 60-minute call. You will talk to me, not a salesperson.

ROAS lifts · equal windows, real accounts

1.94 → 2.333.80 → 4.586.2 → 8.9

2× revenueat the same marketing efficiency

15% → 30%email share of revenue, in 5+ brands

These are real clients. Happy to connect you so they can tell you the story firsthand.

Should you hire an eCommerce freelancer or an agency?

Hire a senior freelancer if you want experienced hands on your account and one person accountable. Hire an agency if you need a big team across many channels at once. Most growing Shopify and DTC brands are better served by the first.

I am a freelance eCommerce marketer with 20+ years running my own stores and client accounts. I run Meta ads, Google Ads and Klaviyo personally for brands in the US and Canada, on Shopify, WooCommerce and Magento.

Agency or freelancer: the honest comparison

I have hired both for my own stores. Here is what you actually get.

	Agency	Junior or gig freelancer	Senior freelancer (me)
Who runs your account	Usually a junior account manager	Whoever took the job	Me, personally
Experience	Depends who is assigned	Often limited	20+ years, own stores and clients
Channels	Often siloed by team	Usually one	Meta, Google and Klaviyo together
Communication	Through an account manager	Varies	Direct, with the person doing the work
Cost structure	Retainer plus % of spend, minimums	Cheap hourly	Fair retainer or hourly, no layers
Best for	Big brands needing a full team	Small, well-defined tasks	Brands that want senior hands-on work

What I run as your freelancer

Full funnel, one person, so ads and email pull in the same direction.

★

Meta ads

Facebook and Instagram campaigns, creative testing and scaling, judged on profit not platform ROAS.

1.94 → 2.33 Meta ROAS at 8× spend

◆

Google Ads

Shopping, Performance Max and Search that complement Meta instead of double-counting it.

2× revenue, same MER

✉

Klaviyo email

Flows, segmentation and campaigns that turn email into a real revenue line.

15% → 30% of revenue

✎

Creative direction

Hooks, statics and video briefs built to stop the scroll and convert.

≡

Tracking & reporting

Pixel, Conversions API and GA4 set up properly, with one clear weekly report.

◎

Strategy & advice

An owner's view on budget, offers and what to fix first.

How working with me starts

Free strategy call

Sixty minutes on your store and numbers, with me directly.

Audit

Ads, tracking, email and margins, with a short list of what to fix first.

Run it

I manage the channels myself, hands-on, every week.

Report

One clear weekly report tied to revenue and margin.

When you hire a freelancer, you should know exactly who is working on your account. With me, it is always me.

Twenty years in eCommerce: Mozaik Underwater Cameras built to 7 figures and sold, Brillianteers built to mid-7-figures, Hoodie Lab running today. I manage $500K+ a month in ad spend across live client accounts, and I take a small number of brands at a time.

2× 7-figure brands builtBought & sold eComm businesses$500K+/mo ad spend managedUpwork Top Rated · 100% JSS20 years operating

What people say after working with me.

Upwork★ 5.0 from 9 reviews100% Job Success · 21 jobs

★★★★★

“Tal is an expert in his field, with an analytical, data-driven approach and industry awareness that sets him apart. After years of poor results with various ad agencies, Tal has been a breath of fresh air. His experience running his own e-commerce brands gives him a unique appreciation for the macro aspects of online business, which is hard to find elsewhere (trust me, we have tried!). If you need a dedicated eCommerce expert with in-depth digital marketing knowledge, Tal is your man.”

Sam

Client · eCommerce brand

★★★★★

“Tal is fantastic. Knowledgeable, helpful and very to the point. I have learned a lot during our coaching sessions that I believe will genuinely set us up for success across email marketing, as well as Meta and Google ads. Tal has always been willing to answer questions outside of our sessions and offer extra support during difficult times for sales. I'd recommend Tal to anyone looking for a seasoned professional who genuinely cares.”

Kat

Coaching client

★★★★★

“We had the pleasure of working with Tal to launch and test our Meta ad campaigns, and the results have been outstanding. From the moment he joined, it was clear we were working with a true expert in eCommerce marketing. He conducted a thorough audit, refined our targeting, optimized creatives, and structured our campaigns for maximum efficiency — measurable improvements while keeping our media budget stable. If you're looking for a consultant who genuinely cares about your business and delivers real results, Tal is the person to hire.”

Meta Ad Buyer Consultant

Upwork · 5.0 · Dec 2024 – Feb 2025

Questions people ask before hiring a freelancer

The ones I hear on most first calls.

Should I hire a freelancer or an agency for my eCommerce marketing?

If you want senior, hands-on work and one person accountable, a senior freelancer is usually the better value. Agencies make sense when you need a large team across many channels at once. Many brands come to me after an agency handed their account to a junior.

Where can I find a good eCommerce marketing freelancer?

Marketplaces like Upwork and Contra are full of options, but quality varies a lot. Look for someone who has run their own stores, shows real dashboards, and will let you talk to past clients. I am on Upwork with a 100% Job Success Score and on Contra, and I work directly through talmor.ca.

How much does an eCommerce freelancer cost?

Rates vary widely. My rate is $200/hr for ad-hoc work, and ongoing management is a monthly retainer scoped to the channels and workload. There is no percentage of ad spend and no agency markup.

Can one freelancer handle Meta, Google and email?

Yes, and it often works better. When the same person runs ads and email, budgets, offers and messaging line up instead of three vendors pulling in different directions.

What if I need more capacity than one person?

I bring in specialists I trust for video production or development when needed, but I stay the one person accountable for strategy and results.

Do you work with brands outside the US?

I work with brands across the US and Canada, on North American business hours. See my page for Canadian Shopify brands.

A senior eCommerce freelancer, not another agency.

Should you hire an eCommerce freelancer or an agency?

Agency or freelancer: the honest comparison

What I run as your freelancer

Meta ads

Google Ads

Klaviyo email

Creative direction

Tracking & reporting

Strategy & advice

The receipts, not the pitch.

How working with me starts

Free strategy call

Audit

Run it

Report

What people say after working with me.

Case studies

Jewelry brand, Meta ads

Swimwear brand, Klaviyo email

Questions people ask before hiring a freelancer

Other ways I can help

Meta ads for Shopify

Klaviyo consultant

Fractional eCommerce CMO

Talk to the freelancer, not a salesperson.