Tal MorCase study
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BrillianteersSocial mediaMake.com

A fresh post every day, approved from my phone.

Posting every day is the task every brand owner means to do and doesn't. For Brillianteers I built a pipeline that makes a new post each day from our real product photos and asks me yes or no on Telegram.

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My own brand. Runs without my computer on.
Tal Mor, AI Social Media Automation Case Study
The daily pipeline
PickRestyleCaptionApprovePost
Dailya new post, with no design work
1 tapapprove or redo, from Telegram
Built and running. Happy to show it on a call.
Daily
Post, no design work
Real products
Restyled, never invented
1 tap
Approval from my phone

The brand

Brillianteers sells engagement rings and fine jewelry. Social isn't where most of its sales come from, but an empty feed hurts trust when a buyer checks you out before spending thousands.

The brand already had good product photos. It just didn't have anyone with time to turn them into posts every day.

BrandBrillianteers
ChannelsInstagram and Facebook
Built withMake.com, Gemini image and text models, Amazon S3, Telegram, a posting API
Runs onThe cloud, no computer needed
Human stepOne tap to approve

The problem

  1. Daily posting always falls off the list. It's never urgent, so it never happens.
  2. Design time per post. Even a simple post takes half an hour to make look premium.
  3. Repetition. The same few photos get posted again and again.

What I built

  1. A product rotation, so each day features a different piece.
  2. AI restyling. An image model places the real product photo in a new styled scene.
  3. Captions in the brand voice, written from the product details.
  4. Approval on Telegram. The post arrives on my phone with Approve and Regenerate buttons.
  5. Automatic publishing. Approved posts go out to social on their own.
  6. A template. The same pipeline is set up for other brands by swapping the products and the voice.

How it runs

StepWhat happens
01. PickThe next product in the rotation.
02. RestyleAI puts the real photo in a new scene.
03. WriteAI writes the caption in the brand voice.
04. ApproveI tap Approve or Regenerate on Telegram.
05. PublishThe approved post goes live.

What changed

  1. The feed stays active every day.
  2. Posting takes one tap.
  3. Real products only. The AI changes the scene, never the ring.

How an AI project with me runs

01

Free call

Sixty minutes on your business. I tell you what I would automate first and what I would leave alone.

02

Map the work

I learn how your business actually runs, then rank what to automate by hours saved and risk.

03

Build one thing

We start with the system that saves the most time, with a person approving anything that touches money.

04

Hand over or run it

You get documentation and training, or I keep running and improving it monthly.

Tal Mor
Social posting was the job that always fell off my list. Now it's one tap a day.

I run my own ecommerce brands, so every system I build has to hold up on a busy Monday, not just in a demo. I build the same kind of system for other businesses: I learn how yours works, decide what to automate, and build it.

20 years operatingAI architect for ecommerceUpwork Top Rated · 100% JSS

Questions about automating social media with AI

Straight answers, from a system that runs every day.

Can AI post to Instagram automatically?

Yes, through a posting service connected to Make.com or a similar tool. I always keep a human approval step before anything goes out.

Will AI change how my product looks?

It shouldn't, and that's the main thing to guard. The product photo is the input and the model only changes the scene and styling. Anything that alters the product gets regenerated.

Do I need my computer on for this to run?

No. This one runs fully in the cloud.

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Want a system like this in your business?

Sixty minutes, one-on-one, free. Bring the jobs that eat your week and I'll tell you what I'd automate first.

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