Tal MorCase study
eCommerceMentorshipFractional CMOFAQ Case studiesBook a call
United StatesPremium kitchen applianceMeta ads

44% more sales on the same Meta budget.

A US brand selling a premium kitchen appliance, around $600 a unit, was selling about one a day on Meta from a single static ad. In my first four months, purchases rose 44% and cost per purchase fell 26%, on about the same spend.

Book a free account review →Common questions
All figures reported by Meta, with purchase counts next to spend.
Tal Mor, Premium Kitchen Appliance Meta Ads Case Study
Purchase ROAS · reported by Meta
3.80 → 4.582.37 → 5.84
129 → 186purchases, 4 months before vs my first 4 months
$160 → $119cost per purchase, same windows
Real account. Client name withheld for privacy.
+44%
Purchases, Jun to Sep 2025 vs Feb to May 2025
-26%
Cost per purchase, same windows
≈ same
Meta spend, $20.7K vs $22.1K

The client

A direct-to-consumer brand selling a premium kitchen appliance in the US, at around $600 a unit. Not a luxury item, but a considered purchase most people research before they buy.

High-ticket products are hard on Meta. People need a reason to want the thing before they look at the price, so one ad and one angle run out fast.

When I first looked at the account in late 2024, it was spending $80 to $90 a day and selling about one unit a day. Almost every sale came from a single static ad.

IndustryPremium kitchen appliance, direct to consumer
CountryUnited States
Price pointAround $600 a unit
Starting point129 purchases at $160 each, Feb to May 2025 (reported by Meta)
ChannelMeta ads, with creative strategy
EngagementMay 2025 to November 2025

What I found in the audit

  1. One ad doing all the work. Nearly every sale came from a single static ad, with nothing in line to replace it.
  2. Narrow targeting only. Lookalike audiences and nothing broad, so Meta had little room to find new buyers.
  3. No Advantage+ shopping campaign, the format that usually scales a product catalog best.
  4. One angle. Every ad sold the product the same way. There was no test of what actually makes people want it.
  5. Lead ads that did not convert, spending budget that should have gone to purchase campaigns.

The strategy

  1. Rebuilt the account around purchases. Separate broad and lookalike campaigns for the US, an Advantage+ sales campaign, and a dedicated retargeting campaign.
  2. Tested new angles. Ads built around making it yourself, saving money over store-bought, saving time and the person using it, not just the machine.
  3. A weekly creative rhythm. New video each week with three hooks, rotating product-focused, person and UGC, and use-focused cuts. Winners got recut and kept.
  4. Retargeting that pays. A focused retargeting campaign that returned 5.93 ROAS over its life, on 82 purchases (reported by Meta).
  5. Sale campaigns with proven statics. During a price promotion, the best static ads ran in their own campaign at 7.10 ROAS on 11 purchases.
  6. Tracking cleaned up with UTM parameters on every ad, so results could be checked outside Meta.

Results

Four full months before I started against my first four full months. All figures reported by Meta, in USD.

WindowSpendPurchasesCost per purchaseROAS
Feb to May 2025, before$20,689129$1603.80
Jun to Sep 2025, my first 4 months$22,113186$1194.58
May 2025, month before I started$7,12329$2462.37
Aug 2025, month three$5,93161$975.84

Full engagement, May 28 to Nov 13, 2025: $33,300 spend, 265 purchases, $126 cost per purchase, 4.15 ROAS. The four months before: $19,813 spend, 121 purchases, $164 cost per purchase, 3.77 ROAS. Part of September ran during a price promotion.

How I work

01

Free account review

I look at your ads, email and tracking before we talk, so the call starts with real findings.

02

Audit and plan

In month one you get a ranked list of what to fix first and what it should move.

03

I run it myself

No juniors and no account managers in between.

04

One report you can check

Spend sits next to orders and store sales, so you can sanity-check every number.

“Keep whatever you are doing with FB, it's starting to work.”
Founder, premium kitchen appliance brand, two months in
Tal Mor
I have run my own ecommerce brands for 20 years. High-ticket products need a reason to want them before the price shows up.

I build the account, write the angles and hooks, and brief the creative every week. I work with a small number of brands at a time, on US and Canada hours.

20 years operatingHigh-ticket DTCCreative strategy in houseUpwork Top Rated · 100% JSS

Questions about Meta ads for high-ticket products

Straight answers, from this account.

Can Meta ads sell a $600 product?

Yes, but not with one ad. People need several reasons to want it. Here, adding new angles and a weekly creative rhythm took monthly purchases from 29 to 61 in three months.

What is a good cost per purchase for a high-ticket product?

It depends on your margin, not on benchmarks. Work out what you can pay per sale and still profit, then judge every campaign against that number.

Should I use broad targeting or lookalikes?

Both, in separate campaigns. Broad gives Meta room to find new buyers, lookalikes keep a steady base. Let the numbers decide where the budget goes.

How often do I need new creative?

For a single high-ticket product, about once a week. One new video with three hooks is enough to keep testing without wasting budget.

Is retargeting worth it for expensive products?

Usually yes, because people take longer to decide. Here retargeting returned 5.93 ROAS on 82 purchases over its life, as reported by Meta.

How long until results show?

Here cost per purchase started dropping in the first full month, and the best month was month three.

Other ways I can help

Same operator behind all of it. Pick what fits where you are.

◇

Jewelry brand, Meta ads

8x the Meta spend year over year, with purchase ROAS up from 1.94 to 2.33.

Case study →
★

Meta ads for Shopify

Facebook and Instagram ads run personally by a senior operator. Real ROAS lifts, real dashboards.

Meta ads →
▤

All case studies

Real accounts, real numbers, with the date window on every figure.

See all →

Want the same look at your Meta account?

Sixty minutes, one-on-one, free. I review your account before the call and tell you what I would change.

📅Book the free call
60 minutes, bring your numbers✉Email me
contact@talmor.ca💬WhatsApp / SMS
Prefer to message? Reach me directly
Free account review60 min · no pitch
Book →